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TRA
TRA
Art Direction / Branding / 3D Illustration / Design
TRA became the first project where I intentionally stepped away from familiar processes and explored a completely new way of solving design challenges. It was an opportunity to rethink how industrial concepts, visual systems, and communication materials could be developed as part of a single connected workflow rather than separate disciplines.
The idea behind TRA was to create an autonomous charging hub capable of navigating challenging environments and positioning itself wherever support was needed most. The scope extended far beyond the core product itself. Alongside the concept design, I developed the visual identity, terminal interfaces, service modules, presentation materials, FAQ systems, and a growing library of supporting assets designed to keep every touchpoint aligned within the same ecosystem.
All graphic assets were designed and developed with love entirely in Framer. 3D assets: Blender.
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Various making-ofs, concepts, and unpublished projects on Twitter: