ARC Project / Branding

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ARC
Art Direction / Branding / 3D Illustration / Design

One of the biggest challenges behind ARC was finding ways to create variety without adding more visual ingredients. The entire identity was built using just two colors, requiring a much greater focus on structure, rhythm, and consistency across every application.

I was responsible for the entire project from start to finish. I created the logo, visual identity, graphic language, and all custom 3D illustrations used throughout the branding. Every element was developed as part of a single system, allowing the project to remain visually consistent while supporting everything from marketing materials to digital applications.

All graphic assets were designed and developed with love entirely in Framer. 3D assets: Blender.





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Various making-ofs, concepts, and unpublished projects on Twitter:
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